Facebook offers brands a myriad of marketing options, with enormous reach across the biggest social network in the world.
About us
Passionate about Africa and Digital
Getting things done
Citizen X prides itself on getting things done. Great ideas are born everyday but execution is what sets the success stories & failures apart. We'd like to help you to achieve your brand objective.
Insights & Research
We are passionate about data. We help brands gather data & unlock insights for future marketing endeavours.
The name - Citizen X - tell me more?
Audience retargeting isn't new to the digital industry. But we observed that whilst many brands regularly retarget an audience there are a few fundamental flaws:
- Audiences are targeted during a campaign but not across multiple campaigns.
- Retargeted audiences are typically treated as a big buck of users instead of subsets of users that have unique behaviours and ultimately make purchases decisions differently.
- Insights across multiple platforms are not leveraged.
